Writing good texts is hard to do.
Even if you’re an experienced writer, you still never know for sure how your whole audience will react.
That is where Pretesting helps you, because it will quickly show you how a part of your audience will react.
So without needing many participants, and using utterly correct and cool, but inherently slow and quite public a/b testing ... you can also just ask a few people in private what they think is the best variant of your text.
And then quickly publish it.
In the vein of "show, don't tell", we've gathered screenshots of the actual tool with an example Pretest.
In it, you can add a new Pretest:
Every step in the configure page is numbered. Step 1 is giving the Pretest a name; steps 2 (planning), 3 (creating the variants), and 4 (writing the introduction message for your participants) you see below:
There is more to see and do on the configure page. This however should give you a good taste.
Let's say you want to test multiple variants of SEO meta texts for the most important page of your website. How does that work?
Well, choose the red "+ Add new variant 'meta'" button to add your first meta text variant:
A custom form appears that will enable you explicitly fill the specific fields that belong to a SEO meta text:
Fill in the form. Now you have created your first Pretest meta text variant!
You can add more variants as you see fit.
After you're done configuring, you're taken to a preview page, where:
It's up to you to share the Pretest sharing-URL of your specific Pretest with participants.
They could be colleagues, neighbours, friends, a private chat group, clients, newsletter recipients, social media followers, visitors of your website ...: whatever group of people you feel will give you quick and good feedback.
The Pretest-URL is "hard-to-guess", and participants need a Pretest.io account to be able to provide feedback.
So the Pretest is not public. Google is not able to see it (even if for some reason it knows the URL), but at the same time: everybody who knows the Pretest-URL can login and provide feedback.
Why did we do it like this? To prevent spam, to make it possible for everybody 'in the know' to provide feedback, and also to give you more control over who the participants should be.
We feel it's a good mix between security and open-ness. More options (like a whitelist) are in the works.
In the report, you see all feedback: what are the highest scoring variants? What feedback did participants provide? We summarize the scores, but also show every single comment participants left for you to learn from.
All this will not only help decide which variant is the winner, but also WHY such is the case.
Pretest.io was created to quickly gather feedback about specific text types. It is not statistical significant (although it's up to you how many people you invite to participate). It is not scientific (the highest score wins. We don't use complicated calculations). It is not meant to test UX, the color of buttons, or texts that are only slightly different from each other.
What it will give you, is easy and quick feedback of different texts, both qualitative and quantitative.
In many cases, this method of testing is way more efficient, faster, and easier than more rigorous methods.
Seen enough? Why not start your own Pretest!